Wednesday 18 / June / 2025
Muscat: Al Amerat Events, arranged and supervised by the Wali of Al Amerat Office at Al Amerat Park in collaboration with several government and community entities, concluded after three weeks of various activities and interactive events experiences. It ran from 25 May to 14 June, marking days of great vitality, creativity and community interaction.
This event promoted local tourism and highlighted the heritage and community assets of Al Amerat. As well as, encouraging cultural and social mobility during the Eid Al Adha period, within a shared vision between government and social sectors. t also provided safe and pleasant spaces that combine entertainment and education, targeting all age groups. The pavilions diversified between heritage and art performances, children’s games, popular cuisine, exhibitions for productive families and entrepreneurs, workshops, competitions and various activities. It contributed to the event’s rich community experience and attracted visitors of all ages.
The Youth presence appeared as a major pillar in organising events, with various responsibilities including supervising the corners, receiving visitors, and daily activities coordination. The young organisers’ experiences ranged from organisational challenges and teamwork to communication and event management skills.
Organisers expressed their impressions and experiences during this event. Kawthar Al Maskari from Al Amerat Charity Team commented that it was an inspiring experience and recommended repeating the event during winter, with prior promotion and more support for productive families. She added that this experience enhanced teamwork between diverse entities. Thus positively impacting community support and improving the standard of living of productive families.
Aisha Al Ghusaini, head of the Omani Women’s Association in Al Amerat, explained that pre-planning contributed to facing challenges, especially regarding distributing functions among the participating institutions and prioritising them. Teamwork enabled her to identify community personalities and the productive families’ requirements, she said, noting that the event contributes to enhancing youth’s role and their economic opportunities.
Bayan Nasser clarified that participating in the Al Amerat Charity Team offered her a unique opportunity to familiarise with the participants and benefit from various displayed products. ‘The families’ interaction and marketing style, the games, foods and horses, attracted her attention,” she added.
Mazen Al Naabi, an organising committee member, pointed out that this event contributed to achieving youth involvement, particularly since it focuses on Omani initiatives. Tariq Al Ameri confirmed that his organisational experience taught him to be an effective member to change, hoping to increase future events, pointing out that this event provided temporary employment opportunities for young job seekers. Marhoon Al-Hassani also participated by performing Al-Razha, indicating that folk arts and productive families were the most remarkable activities at the event. Besides, promoting children’s engagement by specialising in appropriate and popular activities and games.
The youth efficient presence contributed to creating a flexible and innovative organisational environment that reflected their ability to accommodate, develop and take initiative. This event illustrated the significance of utilising local youth efficiencies and directing to voluntary community work, which promotes the concepts of effective citizenship and loyalty, and contributes to promoting collective giving and self-initiative culture.
Al Amerat events represented a unique opportunity for home entrepreneurs and productive families to introduce their products and services in a lively community. Thus directly communicating with the public and developing their self-confidence and projects. Several participants expressed their positive experiences at this event, recognising local platforms to support entrepreneurs economically.
Yaqeen Al Ameriya reported a remarkable response from visitors, giving a positive sign of the quality of the offered product. This experience contributed to increasing her self-confidence and developing her marketing and communication skills, she said. She added that although her previous involvement was in a college internal event, these events marked the first direct experience with customers, during which she learnt dealing with customers.
Majid Al Kathiri highlighted that events play an important role in improving start-up entrepreneurs’ self-confidence and project. Nasser Al-Maashari described this event as a real motivation for small businesses, giving them the confidence to display and sell their products in an open and motivating environment, his first excellent experience. Aline Al Balushi described her experience as “her first participation in exhibitions”, stressing the location was perfect and the event was so successful, encouraging her to join in in the future.
Khalfan Al Wahaibi was pleased to participate, praising the organisation and this event supported household projects and attracted visitors and promoted the products. This is the first time he engaged in an organising official institution, describing his experience as “so successful and inspiring to continue”.
The participants’ experiences reflect the significance of continuous organising similar events, especially as they represent an influential economic and developmental resource that contributes to motivating local innovation, widening new projects and creating an integrated supporting system that enhances entrepreneurs’ self-confidence and their businesses’ continuance.
The visitors praised the Event recreational, educational and promotional opportunities in a social environment, affirming continuing unique initiatives that improve the local events and support various audiences’ participation.
Nasr Al Wahaibi was fond of the home products corner and the horse shows. He proposed hosting the events at more appropriate times regarding the weather and official holidays, and increasing the variety.
Khalfan Al Jabri presented to utilise his free time and support Omani sellers, praising the games and horses corner. He suggested horse races, folk arts, and increasing vendors in the future. Musallam Arafat Al Rahbi attended to watch the events and encourage productive families, admiring the horse shows and the foods section. He recommended organising the event in winter to make it more comfortable and enjoyable for visitors and participants.
These events served as a space for various community members, integrating entertainment and local support in a vibrant family atmosphere. As well as, reflecting the continuance of organising similar events, while developing in terms of time and content. Thus promoting attractiveness and inclusiveness, and supporting efforts to engage the local community in unique initiatives that encourage community cohesion and support the local economy.
These events marked an important communal initiative, adding to the initiatives implemented by the Wali Office in collaboration with the local community. They confirm utilising national resources, strengthening local identity, and creating new perspectives for young people and entrepreneurs.
By successfully connecting entertainment with development, marketing with empowerment, and engagement with innovation, similar initiatives can achieve meaningful and sustainable impact on the community and strengthen the cohesion and interaction between community members. These efforts complement Oman’s Vision 2040, which seeks to achieve a vibrant and enabling society and a diversified economy based on entrepreneurship and innovation. The aspirations in upcoming seasons to meet the community’s ambitions and promote Al Amerat’s ranking as a vibrant and attractive community destination.
